“Superior Customer Service” is necessary to stay competitive in today’s market. It is time to recognize these people and companies for their personal gift of service they share with us, their customers. Share your real-life story of exceptional service! We want to hear from you. We will share your stories of service accolades in our future articles. Information can be sent to tracy@ASAPittsburgh.com or mailed to

Anonymous Shoppers
3241 Industrial Blvd
Bethel Park PA  15102

We live in a service economy. Service is the arteries of a company and front line employees are the pulse. Service is often the main element that sets business apart from the competition.  Focusing on building market share with exceptional service is key.  The corporate goals need to emphasize education and training of every employee to exceed the customer’s expectations. The training objective needs to be that there is nothing more important than taking care of your customer. This will change attitudes, performance and skills. The “Customer Service Culture” must encompass 100% of the employees 100% of the time.

What do businesses have to gain with a culture of superior service?

1. More sales, more customers, more referrals.
2. Loyal customers who advertise by work-of-mouth.
3. Avoid loosing your customers to the competition
4. Gain market share by gaining your competitions customers
5. Improve employee enthusiasm and productivity.
6. Improve employee morale, teamwork and decreased turnover.

Competition is tough and customers are more demanding than ever before. We are in an era of instant gratification and customers want outstanding service…. Now! Empowering employees to provide exceptional service through a developed culture can give you that leading edge.

Unique factors are how you can draw in customer through the unexpected. A small specialty shop, located on a very congested street, served primarily by metered parking was having a difficult time attracting new customers. Many stores on the same street had signs in their windows stating, “no change given”. The specialty storeowner hung an even larger sign in her window stating, “Change Given Here!”. She recognized that even someone rushing into her store for change could be a potential customer.

Once you have welcomed a customer into your place of business, it is up to you to “WOW” them with your products and service. Competition is tough, getting them in your door is the first battle won. Consider your unique factors:

1. What do you provide that a customer can’t get from the competition?
2. What extra value do you provide to your customers?
3. What can you say or do that will make the customer remember you?
4. What can you give the customer to “WOW” them?

When a business creates a “Customer Service Culture” your customers want to come back, you have created a lasting impression that is strong and positive.  By changing your focus from your product or services to the “Customer” you will have the ability to double or even triple your profits. Aim for the unexpected!